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Lead Agency

A lead agency is responsible for the strategic planning and coordination of all aspects of brand management, an advertising campaign or a marketing project. As a central point, it coordinates the efforts of all parties involved, including other agencies and service providers, to ensure that the campaign is coherent and achieves the set objectives. The role of a lead agency is critical to the success of complex marketing initiatives as it ensures a unified vision and strategy.


Frank Wache
Partner, Brand Strategist

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