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Tone of Voice

The term tone of voice refers to the characteristic style and manner in which a brand communicates its messages, whether on its website, social media, advertisements or other marketing channels. A consistent and appropriate tone of voice is crucial to conveying the brand personality, appealing to the target audience and building an emotional connection. A central aspect of the tone of voice is target group orientation. The linguistic expression must be tailored to the specific target group and their needs, values and preferences. By developing and maintaining a unique tone of voice, companies can strengthen their credibility, reinforce their brand identity and ultimately increase their visibility in search engines, as relevant and engaging content is preferred.


Frank Wache
Partner, Brand Strategist

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