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Data Analytics

Data analytics, or data analysis, is the process of examining data to gain useful insights and make informed decisions. In marketing, data analytics involves the collection, analysis and interpretation of data on customer behavior, market trends, campaign performance and more. By using tools and technologies such as Google Analytics, CRM systems and social media analytics tools, companies can gain insights to optimize their marketing strategies, better understand target audiences and maximize ROI.


Frank Wache
Partner, Brand Strategist

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