The Good Book celebrates the art of the well-made book. Crafted with love, high-quality Munken Book paper, exceptional design, and masterful production, it’s designed to capture the interest of young digital natives as well.
The way we die and say goodbye today needs a change and a new culture of mortality. Dirk, CMO of the Ahorn Group, explains how he wants to contribute to this.
How will Alpina return to pop culture? With Moritz Maier, Head of Marketing for the Uvex Sports and Alpina brands, we discuss the art of rejuvenating a brand without losing loyal customers.
A strong consumer brand protects against skilled labor shortages and fosters team culture within the company across national borders. We talk to experts Charlot and Sabrina from Mammut about the power of the brand for employer branding and culture.
Creativity, AI and composing – we use this interplay to stage Kvadrat fabrics for selected interior styles and tastes of purists, eclectics, optimists, metropolitans.
Positive change is the task of our time. With HOPE, we present 336 pages full of shining examples and inspiring role models from the fields of art, cuisine, photography, engineering and graphic design.
How does an architecture firm attract the best talent and develop its team? We talk with Maximilian Bülk, managing director of abj Architekt:innen, about his experiences with the identity-driven rebranding process of his firm and its positive effects on HR work and team motivation.
We talk to Marlene Freienstein from Polestar about how to turn a new car brand into a sought-after design brand in Germany’s car country with a strikingly inconspicuous design.
