VAUDE is likely one of the most successful and sustainable German outdoor brands 50 years after its founding. One reason for this: Under the direction of Manfred Meindl, VAUDE is consistently led as a brand with a stance, inviting everyone to stand together for a better future. A conversation about stance communication, edginess, and transformation.
For Julia Jäkel, manager, publisher and multi-award-winning media personality, we have created a digital portrait that is as multifaceted as she is herself.
For many companies, communicating their own sustainability strategy is a new challenge. Either the companies do not know exactly how to approach the task. Or they simply have too little to report. So what is the best way to deal with the situation?
At the beginning of a new brand identity, the fundamental question often arises: Do we develop our own typeface? Should we use a ready-made font? Here we want to share the pros and cons with you based on our experiences from recent years.
From product to campaign: We have developed the new Munken Papeterie Collection for our client Arctic Paper. Munken Works and Munken Notes combine minimalist design and sustainable production: no lamination, no coating and no plastic packaging.
For our client Semikolon we have developed the special collection “Natural Affair”, handcrafted from natural and sustainably produced materials and in sieben new colours – inspired by nature.
Rebranding as a Culture — In our new article we talk about the opportunities and risks in the rebranding process, how management can position themselves and when to pick up employees.
Digital brand platforms have replaced the PDF style guide almost everywhere. But many of our medium-sized clients do not have a clear overview of the numerous SaaS models on the market. Moreover, these do not always fit the needs of smaller companies. That's why we have developed our own lean JUNO Brand platform. Here we share some of the advantages and disadvantages of both models with you.
As a design-driven branding agency, we need room to create the design of our websites and digital tools. With Kirby, we found a CMS that’s easy for clients to use, gives our designers freedom, and is fun for developers. In this article, we describe how it all fits together.
For most companies, the lack of skilled workers is already a reality and employer branding is an integral part of their strategy. What many are missing is a carefully conceived and designed digital candidate journey that actually reaches the desired candidates.
We’re excited that the Munken Creator wins Silver at the European Design Awards and two bronze nails at the ADC Awards 2023, for “Creative use of Code” (Digital Experience) as well as “Creative use of Typography” (Design).
