The way we die and say goodbye today needs a change and a new culture of mortality. Dirk, CMO of the Ahorn Group, explains how he wants to contribute to this.
How does an architecture firm attract the best talent and develop its team? We talk with Maximilian Bülk, managing director of abj Architekt:innen, about his experiences with the identity-driven rebranding process of his firm and its positive effects on HR work and team motivation.
The Good Book celebrates the art of the well-made book. Crafted with love, high-quality Munken Book paper, exceptional design, and masterful production, it’s designed to capture the interest of young digital natives as well.
A strong consumer brand protects against skilled labor shortages and fosters team culture within the company across national borders. We talk to experts Charlot and Sabrina from Mammut about the power of the brand for employer branding and culture.
How will Alpina return to pop culture? With Moritz Maier, Head of Marketing for the Uvex Sports and Alpina brands, we discuss the art of rejuvenating a brand without losing loyal customers.
How Markus Storck turned a shattered life dream into one of the most successful German brands for racing bikes. A conversation about koi fish with dragon wings, aerodynamics, the need for speed, and above all, design.
From Kindergarten to the Meeting Room – the backpacks from the Cologne-based companies baesiq and FOND OF accompany us through half of our lives. We talk with Alex Hein about how to build five successful brands in the backpack and bag industry within just a few years – including the stylish urban brands AEVOR and pinqponq.
Creativity, AI and composing – we use this interplay to stage Kvadrat fabrics for selected interior styles and tastes of purists, eclectics, optimists, metropolitans.
