A strong consumer brand protects against skilled labor shortages and fosters team culture within the company across national borders. We talk to experts Charlot and Sabrina from Mammut about the power of the brand for employer branding and culture.
How does an architecture firm attract the best talent and develop its team? We talk with Maximilian Bülk, managing director of abj Architekt:innen, about his experiences with the identity-driven rebranding process of his firm and its positive effects on HR work and team motivation.
We talk to Marlene Freienstein from Polestar about how to turn a new car brand into a sought-after design brand in Germany’s car country with a strikingly inconspicuous design.
How Markus Storck turned a shattered life dream into one of the most successful German brands for racing bikes. A conversation about koi fish with dragon wings, aerodynamics, the need for speed, and above all, design.
From Kindergarten to the Meeting Room – the backpacks from the Cologne-based companies baesiq and FOND OF accompany us through half of our lives. We talk with Alex Hein about how to build five successful brands in the backpack and bag industry within just a few years – including the stylish urban brands AEVOR and pinqponq.
VAUDE is likely one of the most successful and sustainable German outdoor brands 50 years after its founding. One reason for this: Under the direction of Manfred Meindl, VAUDE is consistently led as a brand with a stance, inviting everyone to stand together for a better future. A conversation about stance communication, edginess, and transformation.
How do you find your own path as a designer? How can you integrate culture and religion into your personal design language? Interview with Nursema Yilmaz, intern at JUNO.
Munken is probably the best known and most popular design paper brand for artists and creatives in Europe. There are so many art catalogues and books that are printed on it every year, as well as printed works from famous brands.
As a change manager and shareholder, you and your team have spent the past year and a half pushing the transformation of your company with great energy forward. Today, enomyc is more present in the market than ever before, with an extended range of services, a new brand identity, and contemporary communication.
Long before the word “purpose” became a fashionable term, fritz-kola already made the subject of taking a stance its trademark and has grown into an international brand. A conversation about how to wake people up, change the world and how to remain a rebel even as an emerging brand.
