Long before the word “purpose” became a fashionable term, fritz-kola already made the subject of taking a stance its trademark and has grown into an international brand. A conversation about how to wake people up, change the world and how to remain a rebel even as an emerging brand.
The criticism of flying is getting louder and louder. At the same time, the number of air travellers continues to grow. What contribution can design make here? We talk with Daniel Knies from SPIRIANT, one of the most experienced managers for in-flight service design, about new concepts for the future.
