How does an architecture firm attract the best talent and develop its team? We talk with Maximilian Bülk, managing director of abj Architekt:innen, about his experiences with the identity-driven rebranding process of his firm and its positive effects on HR work and team motivation.
How Markus Storck turned a shattered life dream into one of the most successful German brands for racing bikes. A conversation about koi fish with dragon wings, aerodynamics, the need for speed, and above all, design.
We talk to Marlene Freienstein from Polestar about how to turn a new car brand into a sought-after design brand in Germany’s car country with a strikingly inconspicuous design.
From Kindergarten to the Meeting Room – the backpacks from the Cologne-based companies baesiq and FOND OF accompany us through half of our lives. We talk with Alex Hein about how to build five successful brands in the backpack and bag industry within just a few years – including the stylish urban brands AEVOR and pinqponq.
VAUDE is likely one of the most successful and sustainable German outdoor brands 50 years after its founding. One reason for this: Under the direction of Manfred Meindl, VAUDE is consistently led as a brand with a stance, inviting everyone to stand together for a better future. A conversation about stance communication, edginess, and transformation.
At the beginning of a new brand identity, the fundamental question often arises: Do we develop our own typeface? Should we use a ready-made font? Here we want to share the pros and cons with you based on our experiences from recent years.
Rebranding as a Culture — In our new article we talk about the opportunities and risks in the rebranding process, how management can position themselves and when to pick up employees.
Digital brand platforms have replaced the PDF style guide almost everywhere. But many of our medium-sized clients do not have a clear overview of the numerous SaaS models on the market. Moreover, these do not always fit the needs of smaller companies. That's why we have developed our own lean JUNO Brand platform. Here we share some of the advantages and disadvantages of both models with you.
As a design-driven branding agency, we need room to create the design of our websites and digital tools. With Kirby, we found a CMS that’s easy for clients to use, gives our designers freedom, and is fun for developers. In this article, we describe how it all fits together.
For most companies, the lack of skilled workers is already a reality and employer branding is an integral part of their strategy. What many are missing is a carefully conceived and designed digital candidate journey that actually reaches the desired candidates.
