VAUDE is likely one of the most successful and sustainable German outdoor brands 50 years after its founding. One reason for this: Under the direction of Manfred Meindl, VAUDE is consistently led as a brand with a stance, inviting everyone to stand together for a better future. A conversation about attitude communication, edginess, and transformation.
We talk to Marlene Freienstein from Polestar about how to turn a new car brand into a sought-after design brand in Germany’s car country with a strikingly inconspicuous design.
At the beginning of a new brand identity, the fundamental question often arises: Do we develop our own typeface? Should we use a ready-made font? Here we want to share the pros and cons with you based on our experiences from recent years.
Rebranding as a Culture — In our new article we talk about the opportunities and risks in the rebranding process, how management can position themselves and when to pick up employees.
Digital brand platforms have replaced the PDF style guide almost everywhere. But many of our medium-sized clients do not have a clear overview of the numerous SaaS models on the market. Moreover, these do not always fit the needs of smaller companies. That's why we have developed our own lean JUNO Brand platform. Here we share some of the advantages and disadvantages of both models with you.
As a design-driven branding agency, we need room to create the design of our websites and digital tools. With Kirby, we found a CMS that’s easy for clients to use, gives our designers freedom, and is fun for developers. In this article, we describe how it all fits together.
For most companies, the lack of skilled workers is already a reality and employer branding is an integral part of their strategy. What many are missing is a carefully conceived and designed digital candidate journey that actually reaches the desired candidates.
How do you find your own path as a designer? How can you integrate culture and religion into your personal design language? Interview with Nursema Yilmaz, intern at JUNO.
The Digital Candidate Journey is like a first date between applicants and employers. Without a strong UX, companies have little chance of attracting top talent.
Munken is probably the best known and most popular design paper brand for artists and creatives in Europe. There are so many art catalogues and books that are printed on it every year, as well as printed works from famous brands.