Branded Performance Marketing
Brand and sales often go their separate ways in SMBs. Why? Thinking together yields more for both. Here is why.
We know from many years of experience: The brand and sales activities of small and medium-sized businesses (SMBs) are often not coordinated. Those responsible are often operating in different worlds. Marketing does brand and marketing. Sales does sales. It is often said that there is coordination. We do not see this in many companies.
Studies show that brands with increased awareness are 43 percent more efficient in performance marketing. At the same time, however, only 50 percent of many SMBs have a clear content strategy for their brand at digital touchpoints.*
For our SMB customers NARR Isoliersysteme and Swienty Filling, we therefore combined performance marketing and brand from the outset and designed campaigns to increase sales. The result: Swienty generates new leads every day and NARR generates over EUR 800,000 more sales within three months. Grafikmagazin reports on our work in its 02.25 issue.
How we combine brand strength and sales success
1. Digital Analysis
We use data to identify what has gone wrong so far. Were target customers reached? How consistent was the customer journey? At what point did potential customers drop out? Which platforms were used? What did the creatives look like?
2. Performance Strategy
With our knowledge from the analysis, we develop a strategy with clear goals on how, where and with what we reach potential customers – and how the leads ultimately become conversions.
3. Eye-catching creation
Good design still makes the difference for brands. Particularly in the SMB environment, outstanding creative campaigns attract attention, create brand images in people's minds and lead interested parties to landing pages.
4. Consistent journey
Customers bounce if touchpoints on a journey do not speak the same brand language. Even better: the customer journey tells a story and interested parties want to know what happens next at every step.
*The Awareness Advantage, Deutscher Markenmonitor 23/24
- NARR Isoliersysteme
From zero to one million euros in offer volume within one quarter thanks to performance marketing.
- Swienty Filling
To generate additional and better leads, we develop a sales journey – from lead receipt to marketing to the final offer opportunity. Through search engine advertising, social media campaigns and remarketing strategies in particular, we increase digital inquiries to more than 50 per month.