Performance Marketing Case
More leads and sales with brand-oriented performance marketing
- Campaign
- Landingpage
- Performance Marketing
Interaction between performance marketing and brand marketing
Swienty filling from Denmark wins new potential customers and orders within three months with the help of performance campaigns.
The challenge
Increase digital visibility to increase qualitative inquiries for filling machines and improve Google's position at number 1 for relevant search terms.
Goal
Acquisition of more than 50 companies per month who are interested in Swienty filling products and order catalogs.
Strategy
To generate additional and better leads, we develop a sales journey - from lead receipt to marketing to the final offer opportunity. Through search engine advertising, social media campaigns and remarketing strategies in particular, we increase digital inquiries to more than 50 per month.
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In a joint workshop, we identify the target group and understand their challenges. We define the marketing technology canvas and the customer journey.
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With the help of Google Analytics, we create a tracking foundation for data-driven decisions through insights into user behavior. This allows us to measure campaign performance and optimize ROI.
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The landing page guides visitors specifically to desired actions such as contact requests. In contrast to the comprehensive corporate website, it minimizes distraction and improves conversion.
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The SEO-optimized landing page leads visitors to desired actions such as contact requests and improves conversion.
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Meta Ads improve lead generation through targeted targeting. Campaigns can be continuously optimized with the help of analyses.
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Reporting provides transparency and clarity about marketing performance.
Results
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Generated leads
Increase in incoming digital leads by more than 2000 percent.
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Offers
Attracting potential new customers and increasing sales.
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Leadsystem
Development and establishment of an SEO-optimized landing page and a scalable lead system
