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Performance Marketing Case

Social media performance campaign featuring various creatives.

Lead generation and sales increase in three months

  • Campaign
  • Landingpage
  • Performance Marketing
  • CRM

50 leads per month and over €800,000 in sales in three months for a complex B2B product thanks to performance marketing

Insulation system manufacturer NARR wins new potential customers and orders through us within a period of three months with the help of performance campaigns, cold calling, sales automation and sales nurturing activities.

The challenge

Increasing digital visibility to increase qualitative inquiries for a B2B product requiring intensive consulting.

Goal

Generate 50 companies per month that are interested in NARR products and submit specific requests for quotations.

To the results

Strategy

To generate additional and better leads, we develop a sales journey - from lead receipt to marketing to the final offer opportunity. We increase digital inquiries to up to 50 per month, primarily through search engine advertising, social media campaigns and remarketing strategies.

  • In a joint workshop, we identify the target group and understand their challenges. We define the marketing technology canvas and the customer journey.

  • With the help of Google Analytics, we create a tracking foundation for data-driven decisions through insights into user behavior. This allows us to measure campaign performance and optimize ROI.

  • The landing page guides visitors specifically to desired actions such as contact requests. In contrast to the comprehensive corporate website, it minimizes distraction and improves conversion.

  • Qualification funnels such as Heyflow improve lead generation and qualification through interactions. This increases the efficiency of the sales team and the conversion rate.

  • With creative designs and call-to-actions, we increase engagement and the conversion rate.

  • Trained technical sales staff ensure that only high-quality leads are followed up.

  • Qualified leads are only passed on to the internal sales team after intensive pre-qualification.

  • Reporting provides transparency and clarity about marketing performance.

Results

  • Generated leads

    Increase in incoming digital leads by more than 1000 percent.

  • Offers

    Potential new customers and offers worth more than EUR 1 million.

  • Lead­system

    Development and establishment of a scalable lead system within two months

Smartphone partially visible in the pocket of a white down jacket, displaying the NARR landing page on the screen.
The mobile-optimized landing page reaches the target group where they are.
Metal surface with embossed “Made in Germany” seal.

References

Thanks to the targeted digital marketing strategies, we were not only able to significantly increase the number of requests for quotations, but also generate high-quality leads.

Hauke Heinbokel, Managing Partner Capcellence

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