Mobifuture
The world’s largest bike trade show, EUROBIKE, is getting a sister. We’re shaping the brand.
As a hotspot and the most important global event in the industry, EUROBIKE showcases and celebrates the latest trends, products, and innovations in the cycling world every year. This year, more than 1,500 exhibitors and over 60,000 visitors attended. Founded in 1991 as a sports-oriented bike fair, it has continually expanded its thematic scope over the years – first into a show for all types of bicycles, and later into a platform for ecomobility.
Starting in 2026, a new sister fair called Mobifuture will launch alongside EUROBIKE. It aims to become the leading international trade fair and driving platform for ecomobility. As the pulse and showcase of this emerging growth sector, it will bring the future of urban mobility to life. Its prototypes and ready-to-market concepts demonstrate how we will move through cities in the future – intelligent, lightweight, space-saving, and environmentally friendly. From e-scooters, city and cargo bikes to microcars, e-mopeds, smart platforms, and multimodal solutions.
With this move, EUROBIKE is also refocusing on its sporty cycling roots – while becoming more lifestyle-driven. “Mobifuture allows us to give EUROBIKE back its athletic heart – with full passion for performance, high-tech, and community,” says Martina Rumschick, Brand & Content at fairnamic. Stefan Reisinger, Managing Director of fairnamic and mastermind behind the trade fair concepts, explains the step this way:
By clearly separating the thematic worlds, we can address target groups more precisely, create distinct profiles, and give exhibitors and visitors exactly what they’re looking for: relevance, reach, and resonance.
We’re giving the new mobility brand a futuristic-emotional face. Techy and modern – yet tangible and emotional. Our key visual gives the brand a strong, independent presence that clearly sets it apart from others in the segment – like IAA Mobility. As passionate bikers and designers, this branding project is a dream job for us. We’re regulars at EUROBIKE and proud to help drive both brands forward together with the makers behind them.