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Funnel

A funnel, or sales funnel, visualizes the customer path from the first contact to the purchase decision. The process comprises phases from initial awareness to action, with each phase requiring specific marketing strategies. The aim is to effectively guide potential customers through these phases and optimize the conversion rate. It is important to constantly analyze and improve the funnel in order to maximize customer acquisition and retention.

Contact

Frank Wache
Frank Wache
Partner, Brand Strategist

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