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Brand Platform

A brand platform is a central online hub that stores all of a brand's information, resources and assets. It includes Brand Guidelines, collaboration functions for the joint creation, storage and management of digital assets such as logos, icons, videos and images. The brand platform also serves as the strategic basis for all of a brand's marketing and communication activities. It defines a brand's core message, values, personality and unique selling points. The platform serves as a control instrument to manage a brand coherently.


Frank Wache
Partner, Brand Strategist

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