Brand Platform

A brand platform is a central online hub that stores all of a brand's information, resources and assets. It includes Brand Guidelines, collaboration functions for the joint creation, storage and management of digital assets such as logos, icons, videos and images. The brand platform also serves as the strategic basis for all of a brand's marketing and communication activities. It defines the core message, values, personality and unique selling points of a brand. In this respect, a brand platform is a central management tool for managing a brand coherently. In this article, we compare the advantages of the Kirby-based brand platform developed by JUNO with SaaS models such as Frontify.