Employer brand

The employer brand refers to the image and reputation of a company as an employer. It encompasses the perceptions, expectations and experiences of current employees, potential applicants and the public in general.

A strong employer brand attracts talented professionals, promotes employee retention and contributes to long-term employee satisfaction. By authentically representing a company's culture, values and career opportunities, an employer brand can build trust with applicants and facilitate the recruitment of qualified employees. The employer brand is a decisive factor for the success of a company in the competition for the best talent.