Skip to content

Design strategy

A design strategy combines creative design principles with strategic brand or corporate goals to develop user-centered solutions. It is based on thorough research and an understanding of the target group's needs. Interdisciplinary collaboration is essential, enabling a holistic view of design in the innovation process. Prototyping and testing are key elements in evaluating and continuously improving design concepts. The strategy takes sustainability, aesthetics and user experience into account in order to achieve a long-term effect.


Frank Wache
Partner, Brand Strategist

Du willst mehr über »Design Strategy« erfahren?