Corporate Identity
For many, corporate identity, or CI, is synonymous with the visual appearance of a company and refers in particular to elements such as the logo, colors, typography and others. “We need to renew our CI” is a phrase that is still often heard today, and for many people this means renewing their visible corporate design. In our understanding of the term, corporate identity is a model from strategic corporate management that became popular roughly from 1970 onwards and encompasses far more than just the external presentation. Corporate management in the sense of corporate identity is intended to manifest the company's self-image and make it more easily distinguishable from others. It is also intended to create a sense of belonging and identification among employees. In addition to the visual elements, a corporate identity in this concept therefore also includes values, standards and the behavior of a company and its employees. The often inward-looking model of corporate identity was later replaced by the more outward-looking model of the brand, which focuses more on the consumer and is also applied to corporate brands. Both models overlap and cannot be clearly separated. This often leads to misunderstandings.
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- A/B-test
- AdTech
- Accessibility
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- Employer Brand
- Employer Branding
- Engagement Rate
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- Figurative Mark
- Family Brand Strategy
- Frontend
- Funnel
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- Visual Language
- Virality
- Vision Statement
- Visual Identity
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- Brand
- Brand Architecture
- Brand Audit
- Brand Awareness
- Brand Building
- Brand Communication
- Brand Design
- Brand Design System
- Brand Experience
- Brand Guidelines
- Brand Identity
- Brand Management
- Brand Metrics
- Brand Narrative
- Brand Platform
- Brand Purpose
- Brand Story
- Brand Strategy
- Branding
- Branding Agency
- Branding Guidelines
- Branding Prozess
- Branding Workshops
- Briefing
- Buyer Persona
- Brand
- Brand KPIs
- Brand Relaunch
- Brand Analysis
- Brand Image
- Brand Essence
- Brand Name
- Brand Performance
- Brand Positioning
- Brand Process
- Brand Strength
- Brand Promise
- Brand Vision
- Brand Values
- Brand Values
- Brand Workshop
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- Candidate Journey
- Claim
- Click-Through-Rate
- Clickdummy / Clickflow
- CMS
- Co-Branding
- Communication Audit
- Content Strategy
- Conversion
- Corporate Branding
- Corporate Culture
- Corporate Design
- Corporate Identity
- Corporate Identity
- Corporate Image
- Customer Journey
- Color System
- Campaign
- Careers Page
- Communication Strategy
- Customer Loyalty
- Corporate Brand
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- Umbrella Brand
- UI – User Interface
- User-Generated Content
- User Journey
- USP
- UX – User Experience
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- Data Analytics
- Design Briefing
- Design-Components
- Design-Lead
- Design Strategy
- Design Systems
- Digital Asset Management (DAM)
- Digital Branding
- Digital Experience
- Digital Brand Management
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- Individual Brand Strategy
- Icons
- Impressions
- Inbound Marketing
- Infographics
- Inclusive Language
- Internal Branding
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- Gamification
- Geotargeting
- Golden Circle
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- Trademark
- Targeting
- Tone of Voice
- Touchpoints
- Target Group
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- Heatmap
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- Manufacturer Brand
- Marken Architektur
- Markenaudit
- Markenauftritt
- Markenbekanntheit
- Markenbildung
- Markendesign
- Markenerlebnis
- Markenführung
- Markenkommunikation
- Markennarrativ
- Markenrelaunch
- Markensteuerung
- Markenstrategie
- Mission Statement
- Moodboarding
- Multichannel Marketing
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- Key Visual
- Keyword Research
- Kirby CMS
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- Landing Page
- Lead Agency
- Lead Generation
- Logo
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- Sustainability Communication
- SEA
- SEO
- Social Media Marketing
- Storytelling
- Styleguide
- Sub-Brand
- Search Engine Marketing (SEM)
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- Name Development
- Naming
- Naming Process
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- Online Marketing
- Objective
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- Performance Marketing
- Persona
- Personality
- Positioning
- Product Brand
- Purpose
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- Rebranding
- Relaunch
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- Webdesign
- Webinar
- Website Optimization
- Wireframes
- Word Mark