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Brand Identity

Brand identity encompasses the visual, verbal and emotional elements that define the personality and values of a brand. This includes the brand design, such as the logo, colors, fonts and imagery, as well as the tone of brand communication and the associated values and beliefs. A coherent brand identity helps to differentiate a brand and enables it to communicate a consistent message across different channels. A strong brand identity creates trust, promotes brand loyalty and enables a brand to hold its own in a highly competitive market


Frank Wache
Partner, Brand Strategist

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