The number and quality of your applicants is constantly decreasing. It's quite possible that your outdated appearance on your career website and Insta isn't attracting the best. Take these four steps to make your office more attractive to top talents:
1. Speak digital native
The websites of many architecture offices still look like yesterday's printed works and put off digital natives.
Today, everyone looks for a new job via smartphone and judges an employer brand by its digital candidate journey. We think and design career websites as a compelling experience for today's digital world.
A lot of architecture offices primarily show their projects. This often means that the special spirit and the people behind them do not come to fruition.
Together with the team, we make the attitude and culture of your office tangible. What do we stand for? What idea of architecture unites us? We answer these questions in a moderated process and make them tangible for talents on the careers website.
Good applicants often come recommended by employees. Why do we read these stories far too rarely on today's career websites?
In the search for a fulfilling job, few things are as convincing as a good story. Together with the team, we find and stage them. So that it gets lots of likes from employees and talents alike.
Today, the application process is mostly impersonal and via email. Show your personal appreciation and let talents decide when and how they conduct the interview with you.
With our “Handshake” software solution, you have an advantage over other employer brands. The customizable tool simplifies and improves the entire job interview process. This takes the pressure off HR and ensures that your employer brand has the right image even before you get to know them. This is because applicants feel personally addressed and know exactly what to expect and how to prepare.
4 steps to your own Employer branding tool “Handshake”
In an interview with Maximilian Bülk from abj Architekt:innen, we talk about his experiences with the identity-oriented rebranding process at his architecture firm and the positive impact it has had on HR work and team motivation.
»Show attitude and make it clear who you are as an employer. This is how you find and retain the best talent.« Annika Gruca, Head of Digital & Employer Brand Strategist
