Wrack- und Fischereimusem Cuxhaven Windstärke 10
The new Shipwreck and Fishery Museum in Cuxhaven needed a suitable brand identity. Inspired by its location on the North Sea and its name “Windstärke 10” (meaning “wind force 10”), we developed a flexible brand identity that plays with the formative strength of the wind as a basic idea.
- Brand Design
- Brand Experience
The wind as nature’s greatest sculptor – this is an idea that we carried through all the elements of the brand identity. Particularly on the internet: The new identity on the museum’s website changes depending on the wind force that particular day.
To create Windstärke 10, two former fish-packing halls from the 1930s were converted. Our orientation system steers visitors confidently around the 4,000 m² exhibition space.