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Volkswagen Design instead Drop-out

Every year, the Volkswagen Group’s strict quality control sends a huge amount of valuable, unused components and materials into the container – or into expensive recycling. The internal start-up zweitwerk gives these items a second chance and transforms them into lifestyle products thanks to design. With us, it becomes a brand.


  • Brand Strategy
  • Brand Design
  • Brand Experience
posterwall of zweitwerk
Mock-up of light gray booklet on orange background for campaign. Cover title: Repurpose.