The KörberHaus is the new meeting place for all generations and cultures in the city centre of Hamburg-Bergedorf. On 6,000 square metres and 3 floors, the building offers space for 10 organisations and institutions. JUNO has accompanied this place of open togetherness and diversity as a branding and marketing agency from the very beginning and given it a strong graphic design.
Inspired by the light and airy architecture of the building as well as the idea of a diverse society, we developed a flexible, open logo and corporate identity system for the KörberHaus, which adapts as needed and shines in different colours. Place and design thus follow the same intellectual and creative line.
- Körber-Stiftung and Bezirksamt Bergedorf
- Brand Design (Identity, Signage),
Brand Experience (Print, Website)
Concise and to the point
A special project like the KörberHaus deserves its own typeface: we created the Koerberhaus-Regular for it. As with the figurative mark, the recognisable connection to the architecture and its rhythmic façade as well as the play with transparencies were important to us.
To give the different target groups of the KörberHaus a complete but also precise overview of the cultural offerings, the website was designed to be as barrier-free as possible and offers videos in sign language in addition to easy language. All content is offered in English and German. In addition, a comprehensive calendar function was programmed that displays the contents of all organisations and institutions with overarching categories.
The new corporate design of the Lichtwark Theater, one of the facilities in the KörberHaus, was also created by JUNO.