bnt – one of the leading international legal offices for business law in Central and Eastern Europe – wants to continue on a dynamic path of growth and become one of the most significant players in the region. Together with bnt partners from a total of ten countries, we fine-tune the brand and bring it to life both within and outside the company during a long-term branding process.
- Brand Strategy, Brand Design, Brand Experience, Brand Guidance
We analyse the bnt brand’s current image status, develop strategic scenarios for the brand in the future and define the bnt brand strategy. The result: with a new heading “attorneys in CEE”, bnt is now clearly positioned as a specialist for the Central and Eastern European regions. And the new slogan “close.straight.forward.” is both an expression of the company’s working attitude and a strong promise to clients.
Thanks to our digital brand platform, bnt is able to quickly and directly leverage all the brand’s important elements – a huge advantage for a networked legal office that is active in ten major cities throughout Central and Eastern Europe.