Arctic Volume Pump it up
An clear but iconic visual identity combined with creative and artistic campaigns - this is how we make the Arctic Volume paper brand known and popular with designers, discerning brand and corporate users.
- Brand Strategy
- Brand Design
- Communication Strategy
- Content Strategy
- Campaigning
Arctic Volume is a high-quality picture printing paper within the Arctic Design range. Premium and luxury brands often print their elaborate product catalogues on this paper from Sweden. Thanks to its higher volume, it has a natural and exclusive feel all of its own and is valued by many professionals for its richness of detail in image reproduction.
From paper to design brand
For many people, paper is simply paper. For brand owners of brands such as Rolex or Montblanc, paper is a way of turning their products into a brand experience. Arctic Volume is the right membrane for this. Our job is to make Arctic Volume a sought-after brand among those discerning professionals who don't want any accidents in the presentation of their high-end brands. In our brand design for the paper, we are strict, minimalist and precise - all characteristics that characterise the paper.
Colab with international creatives
The other characteristic of paper is its natural "weighty" feel, which we celebrate with creative campaigns in collaboration with international creatives from all disciplines. Our "Surface N° 2" campaign is an opulent journey through hyperrealism, presented through works by Wang & Söderström, Cody Cobb and Namsa Leuba, among others. In the "HOPE" campaign, we present 336 pages full of shining examples and inspiring role models from the fields of art, culinary, photography, engineering and graphic design with artists such as Anders Lendager, Stephen Burks, The New Raw, Michał Korkosz, XULY.Bët and many more.
