Arctic Volume Pump up the Volume
We are giving the high-end paper brand Arctic Volume a new identity and create the “Surface N° 2” – a homage to hyperrealism.
- Brand Strategy
- Brand Design
- Communication Strategy
- Content Strategy
Arctic Volume is to become a more independent paper brand in the Arctic Paper portfolio. We sharpen its personality and tell of its strengths in the “Surface N° 2” campaign: natural feel, distinctive coated surface and exceptional print quality.
under the surface
Under the overarching theme hyperrealism, “Surface N° 2” presents the works of internationally renowned artists and collectives. The 15 artists featured – including Wang & Söderström, Cody Cobb and Namsa Leuba - show images in which reality and fantasy merge, boundaries dissolve and irritating perspectives are exposed. The versatile and high-resolution perspectives of the artists on the world are enhanced by the papers of the Arctic Volume Range.
Pump up the Volume
In parallel, we have also redesigned the Arctic Volume brand to position it even more as a stand-alone brand within the Arctic Paper portfolio. The new look is emblematic of Arctic Volume’s attributes - including a modern and contemporary spirit, minimalist precision and high-end professionalism.