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Venice Beach

Ever since the 80s, Venice Beach is bringing the Californian sun to German stores. A sportswear fashion brand for women, who are down to earth, enjoy beach life and love the summer. We let Venice Beach shine in a new light, with a fresh visual language and an attentive rejuvenated corporate identity.


  • Brand Strategy
  • Brand Design
Campaign photography of a smiling woman doing sports.
Woman wearing t shirt with logo
Typography, color world and visual language
Jute bag with logo and gradient of corporate identity colors
Campaign photography of portrait of woman in desert landscape
Campaign photography of smiling woman wearing sports clothes and taking a break