abj architekt:innen Growth spaces for people
Well-designed spaces foster people’s development. They allow them to grow and flourish. Guided by this core idea, the Hamburg-based architecture firm abj aims to position itself more clearly as a specialist in education, housing, and special-purpose buildings. We are supporting abj in refining their brand strategy, creating a new brand design, and bringing the website up to date.
- Consulting
- Brand Strategy
- Brand Design
- Brand Experience
- Website
- Raumgestaltung
The world is changing – and with it, the spaces we live in. Children are spending more hours in school environments, where they learn to become independent, adaptable, and mobile – preparing for careers, many of which don’t yet exist. Our homes have now also become our offices, gyms, and shopping centers. Designing spaces responsibly, as sustainable living environments that are future-ready and good for both people and the planet, has likely never been as challenging as it is today.
Branding for Transformation
We are advising the extended abj leadership team in refining a shared vision for the future. Based on this, we are renewing the entire abj brand identity – especially the website, making it the central digital touchpoint. This makes abj significantly more attractive to talent and clearly recognizable to clients. We are intentionally involving the entire team in the multi-month strategy and branding process, allowing all employees to participate in the journey toward the future and transformation.
Digital Growth Space
Many architecture firm websites didn’t convince us. Projects are often illustrated in great detail, but little is shared about the firm and the ideas behind it. Especially in the context of a skilled labor shortage, an unappealing website is a real problem. This insight guided the design of the abj website. Now, visitors can digitally “walk through” the office and take in the atmosphere.
The projects are described in great detail and in magazines. You learn a lot about the people who helped to create them. In addition to the possibility of free layout, accessibility and performance are the focus of our programming. Editors can choose from various design elements and use them intuitively thanks to a lean CMS. Playing with white spaces, large-format images and videos leaves room for inspiration. Readers can find up-to-date and in-depth information in the new abj Journal. As an integrated branding agency, we combine the disciplines of brand strategy, brand design, brand experience and brand management under one roof, enabling us to turn brands into on-brand experiences at all touchpoints.
Website: abj.eu
