abj architekt:innen Growth spaces for people
Well-designed spaces foster people’s development. They allow them to grow and flourish. Guided by this core idea, the Hamburg-based architecture firm abj aims to position itself more clearly as a specialist in education, housing, and special-purpose buildings. We are supporting abj in refining their brand strategy, creating a new brand design, and bringing the website up to date.
- Consulting
- Brand Strategy
- Brand Design
- Brand Experience
- Website
- Raumgestaltung
The world is changing – and with it, the spaces we live in. Children are spending more hours in school environments, where they learn to become independent, adaptable, and mobile – preparing for careers, many of which don’t yet exist. Our homes have now also become our offices, gyms, and shopping centers. Designing spaces responsibly, as sustainable living environments that are future-ready and good for both people and the planet, has likely never been as challenging as it is today.
Branding for Transformation
We are advising the extended abj leadership team in refining a shared vision for the future. Based on this, we are renewing the entire abj brand identity – especially the website, making it the central digital touchpoint. This makes abj significantly more attractive to talent and clearly recognizable to clients. We are intentionally involving the entire team in the multi-month strategy and branding process, allowing all employees to participate in the journey toward the future and transformation.
Digital Growth Space
Many architecture firm websites didn’t convince us. Projects are often illustrated in great detail, but little is shared about the firm and the ideas behind it. Especially in the context of a skilled labor shortage, an unappealing website is a real problem. This insight guided the design of the abj website. Now, visitors can digitally “walk through” the office and take in the atmosphere.
The projects are described in great detail, with a magazine-like approach. You also learn a lot about the people who contributed to the designs. In addition to flexible layout options, accessibility and performance are key focuses of our programming. Editors can choose from a variety of design elements and use them intuitively thanks to a streamlined CMS. The interplay of white space, large images, and videos allows room for inspiration. Readers can also find current and in-depth information in the new abj Journal.
Website: abj.eu
