Brand Experience

The starting point for every digital strategy is a precise digital audit. What is the digital brand strength? What are current customer journeys like? Who is the benchmark in the segment? How high is the digital visibility? By comparing our clients' vision, business goals and market environment, we identify weaknesses and develop new digital solutions.

We are seeing brands become increasingly digital. Website, LinkedIn, Instagram, ChatGPT – the number of digital touchpoints is growing. How do we design digital experiences on brand that also stand out? How do we make brand success measurable? With the help of design systems, guidelines, dashboards and brand KPIs, we control and manage brands digitally together with our clients.

We think brands digitally from the start. Developers and UX/UI specialists are involved in strategic issues at an early stage. Suitable brand experiences are thus conceived and designed in their digital application. Our focus is on the conception, front-end and back-end of high-performance and barrier-free websites using the latest web technology.

What is the current UX like? What exactly do visitors expect? What can be improved? How does the UX match the strategy? How accessible is the UX? As soon as we have a clear picture - often through user tests - we develop improved digital user experiences with customers. We continuously test and improve the prototypes in co-creation with our customers.

How do I use AI for branding and brand management? What tools do I need? What laws do I need to be aware of? We show customers what AI can do – and what it can't. Where can processes be automated with the help of AI? Together with clients, we find individual AI solutions to match their brand strategy - for example, for brand-compliant image creation using Midjourney, or texts on brand with the help of trained brand models.

Together with our customers, we develop digital products - for example »Handshake«, which we use to digitize and personalize the recruitment of top talent. Or our »Sales Tool«, which accelerates and optimizes the personalized creation of offers for sales. To do this, we determine requirements, create prototypes, test them and program the digital product in-house - always with an eye on brand strategy, user experience and scalability.

Which technologies fit the digital strategy? How can digital brand management be optimally supported? With our technical expertise, we challenge established tools and recommend new solutions that promote collaboration, efficiency and innovation.

Just who and what do we want to reach? How much do we need to know? Together with our clients, we sharpen goals and timings. With a synchronised team of specialists in brand strategy, analytics, design, digital and UX, we turn them into multi-dimensional communication strategies for brands, products and internal corporate strategy projects.

Markets are conversations. So are brands. With a great deal of sensitivity for design and topics, we define and create precisely the content that fits the brand and the marketing of our customers. Through measurement and testing, we continuously optimise it in the decisive channels.

JUNO has always been strong in the conception and implementation of independent creative campaigns for sophisticated and design-oriented brands. We have recently added performance to this skill. This enables us to design campaigns for all channels that are unique and targeted at the same time.

Targeted digital visibility and measurable success are essential. Especially for products and services that require explanation. Our approach combines data-driven campaigns with brand-oriented storytelling: we not only increase reach and conversion, but also create long-term brand loyalty. Together with our clients, we continuously optimize and ensure that performance and brand go hand in hand.

Physical brand experience and interaction with new products remain in the customer's mind for longer and create spending impulses. We stage dynamic trade fair appearances, showrooms, exhibitions, POS displays or temporary spaces such as pop-up stores for design-oriented brands and medium-sized companies.