Brand Management
For the targeted strengthening and further development of brands, we use precise metrics and efficient software tools and show our clients how to implement them in their brand work. Thanks to predefined KPIs – for example on brand awareness or recommendation rates – we can manage brand success in a targeted manner. DAM systems and brand platforms help our clients save time and resources. Their digital brand assets can be managed simply, securely and in consistent quality.
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Manage all important brand assets with one central tool – thanks to a brand platform, our clients can manage their brand together in a growing system and with consistent quality. We set up guidelines, image collections, design components and other brand elements there in a workflow-friendly way and individually for each client. We clarify the respective requirements in workshops.
- Requirements workshop
- Concept
- Web Development
- Filling with content
- Training
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How do I know if my brand is strong? How can I tell if my investment in the brand is paying off? Many brand managers, especially in mid-sized companies, are faced with these questions. We provide clarity. Thanks to clear KPIs such as brand awareness, uniqueness and recommendation rate, we can show the strength of brands and improve them in a targeted manner. Through internal surveys of employees, we can show how much they identify with their brand and its values and how familiar they are with the brand’s strategy.
- KPIS
- SURVEYS
- REPORTINGS
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