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Venice Beach – Brand Relaunch

With a new visual language, Venice Beach again clearly shows what the brand stands for: "We are Women Sports!"

Jumping woman in sports clothes
Smiling woman in sports clothes

Venice Beach: Feminine-sports fashion for women who want to feel stylish, sporty and free. In keeping with this claim, we are developing a new visual language that ties in with the spirit and positioning that once made the brand famous: Femininity combined with high-quality materials, high functionality and lots of positive energy. In addition, we also advise the brand on the basis of developed personas in terms of brand strategy, corporate communication and brand presentation.

Photography: Lars Borges, Production: Hannes Deter / NU PROJECTS

Portrait of woman in sportswear
Woman stretching while running.