Venice Beach – Brand Relaunch
With a new visual language, Venice Beach again clearly shows what the brand stands for: "We are Women Sports!"
Venice Beach: Feminine-sports fashion for women who want to feel stylish, sporty and free. In keeping with this claim, we are developing a new visual language that ties in with the spirit and positioning that once made the brand famous: Femininity combined with high-quality materials, high functionality and lots of positive energy. In addition, we also advise the brand on the basis of developed personas in terms of brand strategy, corporate communication and brand presentation.
Photography: Lars Borges, Production: Hannes Deter / NU PROJECTS