A networked world. Generation smartphone. The digital age. So what use is paper these days? It shows people what they are missing when they are “always on”: A haptic experience, switching off, inspiration. In keeping with this we are developing a collection of design objects made of Munken natural paper, the paper of creatives. We are subsequently advertising the whole thing with a focus on designers in European agencies and publishing houses.
- Arctic Paper
- Omni Channel Campaign, Product Launch
- Brand Innovation, Brand Design (Identity, Packaging), Brand Experience (Campaign, PR, Digital Media, Brand Space)
We are scanning the market. Researching trends and customer insights. Bundling internal knowledge. Out of this, we are developing a collection of innovative design products that are being sold as a limited edition from the Steidl publishing house under the name Munken Works.