Kvadrat Storylines & Unscripted
“Storylines” imagines thread as the line, yarn as the syntax and textile as the story. The collection brings a narrator’s eye to these concepts by exploring intervals between texture, pattern and colour. Multidimensional materiality becomes the medium for storytelling, as surprising new narratives continuously emerge. We translate the unique concept of the collection into a visual storyline.
- Brand Experience
- Campaigning
Visual Storyline
Movement ebbs and flows through “Storylines”. Seen from inside a space, lines emerge from the curtains as sculptural drapes, cascading stripes, and vibrant pleats. When looking out, views are transformed into constellations of lines and diffuse colours. Together with the changing light, the collection unveils eye-catching rhythmic lines and prismatic colour dynamics throughout the day. Multidimensional materiality becomes the medium for storytelling, as surprising new narratives continuously emerge. We translate the concept of this collection into a visual storyline for all Kvadrat channels.
Tactile Structures
Designed by Creative Director Isa Glink and team, the curtain collection comprises a selection of plains, pleats and patterns in a wide range of weights from diaphanous to dimout. Shaping the experience of diversity, meticulous weaving constructions and finishes create curious parallels with lines of dialogue. Whether cut, shrunk, soft-washed or colour-printed, the curtains express sensuous graphic and tactile dimensions.
Unscripted by Sarah Illenberger
Intrigued by the free spirit of scribbles that people create while trying out pens, pencils and crayons, the artist Sarah Illenberger has collected test papers from art supply shops for a long time. She has curated and recomposed these spontaneous inscriptions into a colourful edition of printed textile panels. Entitled Script_One, Script_Two and Script_Three, these tactile transformations, which complement the playful plain curtain Blow, invite us to take a second look at what we would otherwise glance over.
About Kvadrat
Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s design tradition. The contemporary design textiles, rugs, window covering and acoustic solutions reflect the commitment to colour, quality, simplicity and innovation. Kvadrat collaborates with leading designers, architects and artists including: Patricia Urquiola, Ronan and Erwan Bouroullec, Margrethe Odgaard, Alfredo Häberli, Doshi Levien, Giulio Ridolfo, Peter Saville, Pipilotti Rist, Thomas Demand and Olafur Eliasson.
