Arctic Paper It’s in their nature
Arctic Paper is Europe’s biggest natural paper manufacturer, with strong product brands like Munken and Arctic Volume. The Swedish company’s paper has won many fans among discerning designers in agencies and publishing houses, who use it to create high-quality reports, books and catalogues. But how do you go about maintaining a leading position with analogue products in an increasingly digital world? We have been providing Arctic Paper with strategic and creative support in answering precisely this question for some years now.
- Brand Strategy
- Brand Design
- Brand Experience
Strict environmental laws
Paper is a particularly cyclical business. New technologies or fluctuations in the price of raw materials constantly cause strong movement in the market. A medium-sized player such as Sweden’s Arctic Paper must therefore constantly hold its own against the global manufacturing giants. A strong lever here is the Arctic Paper brand and its high-quality paper brands.
The corporate brand Arctic Paper as well as its paper brands such as Arctic Volume, Munken, G or Amber are strong brands in Europe and have gained a special reputation over decades. We underline the high class of the brands through our brand design – both for the papers and the corporate brand.