Employer branding agency
Attract top applicants with better digital employer branding.
The digital candidate journey in the application process is like a first date with a future employer. Top candidates can sense exactly whether it feels contemporary and digital. If it doesn't, they will drop out and not come back. With us, employer brands reach and attract their top applicants through a better digital candidate journey.
Leistungen
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Strategy & Design
Define the strengths of your employer brand and design it as a coherent overall presence across all stages of the candidate journey.
Where do I stand today as an employer brand? Where do I want to go strategically? In comparison with the competition, we will find the most effective strategy for your strong employer brand.
Process
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EvaluationAnalysis and evaluation of the current situation. For example, through competitive analysis (benchmarking) and employee surveys.
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PositioningDefinition of your employer value proposition and positioning of your employer brand in the market.
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Target group definitionResearch and creation of personas
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Strategy developmentConception based on defined goals of basic idea, measures, channels, content planning, etc.
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Implementation, roll-out, experienceConception and design of campaigns, career site, social media content, key visuals, templates, internal communication, etc.
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Monitoring and adjustmentKey figures, evaluation & reporting, adjustment of measures
»If you are looking for the best talent to shape the future of your company, you need to present yourself as a fresh employee brand.«
Frank Wache, Partner & Brand Strategist -
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Career page
Bring the talented people to you and turn them into applicants.
A career site has to do so many things right: Appeal to talent in a personable and personal way. Be informative. Inspire enthusiasm for the job and the brand's vision. And make it as easy as possible to get started. The careers page, which is increasingly accessed via mobile, remains the heart of an outstanding digital candidate journey.
Services
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Analysis of requirementsClarification of the task, expectations, requirements, project team, timing and budget framework
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UX conceptContent inventory, user journeys, click paths, sitemap, prototyping
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Look & FeelDesign style, tonality, user experience, alignment with corporate branding
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ScreendesignLayout, design of individual elements (modules, pages, templates, buttons, etc.)
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ProgrammingFrontend, backend, quality assurance, deployment
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CMS WorkshopOperation of the content management system (CMS)
»Address the right target group and turn them into fans of your employer brand.«
Annika Gruca, Head of Digital & Employer Brand Strategist -
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Digital Candidate Journey
Design your applicants' digital journey - from initial interest to onboarding - as a consistent experience and as a reflection of your employer brand.
As an employer brand, what experience do I want to create along my journey? How should the individual touchpoints interact to achieve this? In alignment with your strategy and the needs of applicants, we challenge your current digital candidate journey and optimize it.
- How do I attract top applicants to my career page?
- How do I address my target group digitally?
- How do I make recruiting more transparent and perform better?
Get the whitepaper
In this white paper, we have listed our experiences from the last few years in the form of 10 tips. We describe how you can define benchmarks, narrow down goals and target groups, formulate your employer value proposition, involve employees and much more. The paper is the result of collaboration between experts from the disciplines of brand strategy, HR, data analytics, tech and UX design. We hope you enjoy reading it!
»With a good digital candidate journey, you can attract top applicants to your career page.«
Annika Gruca, Head of Digital & Employer Brand Strategist -
Onboarding with »Handshake«
Shine with a personalized digital tool before and after the interview.
With our »Handshake« software solution, you have an advantage over other employer brands. The customizable tool simplifies and improves the entire job interview process. This takes the pressure off HR and ensures that your employer brand has the right image even before you get to know them. This is because applicants feel personally addressed and know exactly what to expect and how to prepare.
4 steps to your own employer branding tool »Handshake«
»Facilitation and image factor in a tool that makes a difference in the journey.«
Frank Wache, Partner & Brand Strategist -
Job Ads & Campaigns (+ AI)
Reach the best and get them excited about your career offers.
Reach your target group - with converting job ads and social media campaigns. You can maximize your reach and strengthen your employer brand through targeted targeting and creative content.
Services
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ResearchResearch and assessment of target group, media use, channels, needs, competitors
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CampaignStrategy, target groups, messages, tonality, channels
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LandingpageTarget group-specific conception, design and programming, A/B test, CRM connection
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Performance + TrackingSet-up of a performance framework to measure and optimize the measures
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Design + Content creationDesign of key visuals, e.g. with custom social media generator, image AI tools, job ads, photos, texts, job advertisements, clips, etc.
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Campaign managementPlanning, implementation and monitoring of the campaign
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Reporting & LearningsCreating detailed reports and deriving learnings
»With our web-based social media generator, you can easily create animated branded content.«
Björn Lux, Partner & Creative Director -
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Internal communication & participation
Strengthen your employer brand within your organization and turn your team into a multiplier.
Tell your brand as an exciting story within your organization and present the stories of your employees. Celebrate your successes, keep your team up to date and make them an active part of the candidate journey.
Services
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Employee surveyConception and implementation of surveys
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Internal campaignConcept and design of internal employer branding campaigns
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PresentationsIdea, design, content
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MerchDesign of individual, creative employer branding merchandise
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Interior designIdea, design, realization
»Good employer brands look after their teams and involve them in everything in a communicative way.«
Frank Wache, Partner & Brand Strategist -
Referenzen
People are now applying to us for whom we would have had to wait a very long time in the past.
In addition to our projects, our culture is also much better reflected in the new brand identity. This strengthens our identity internally and also attracts new talent much better.
We have received significantly more and better applicants since the launch.
Contact
Talk to Annika
»As an employer brand strategist, I am happy to discuss your digital employer brand with you and discover development potential along your candidate journey.«
FAQ
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Digital employer branding uses digital channels such as social media, career websites and online evaluation platforms to make a company's employer brand more performant and attractive. The aim is to address and attract potential applicants, inform them about the corporate culture and career opportunities and retain them as employees in the long term. Digital employer branding is flanked by targeted content marketing, campaigns and effective email marketing.
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The duration of an employer branding process can vary greatly and depends on various factors, such as the size of the company, the current state of the employer brand, the company's goals and the available resources, and can usually take several months to a year. It typically includes the analysis of the existing brand perception, the development of a strategy, the implementation of measures (such as the use of digital channels, content marketing, employer branding campaigns) and the ongoing monitoring and adjustment of activities in order to build a strong employer brand in the long term.
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In an increasingly digital world, employer brands benefit from digitally optimized employer branding in several ways: They improve the quality of their applicants. They are perceived as a modern brand. Their activities become transparent, more targeted and perform better. Differentiation from other employer brands increases. HR work is made easier.
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"Handshake" is a digital tool developed by JUNO specifically for HR work. In the form of an easily editable interface, it enables applicants to be accompanied personally, digitally and comprehensively around the job interview and afterwards. With its clear structure and intuitive operation, it makes the job of HR employees easier and increases the attractiveness of an employer brand.