Employer branding agency
Attract top applicants with better digital employer branding.
The digital candidate journey in the application process is like a first date with a future employer. Top candidates can sense exactly whether it feels contemporary and digital. If it doesn't, they will drop out and not come back. With us, employer brands reach and attract their top applicants through a better digital candidate journey.
Leistungen
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Strategy & Design
Define the strengths of your employer brand and design it as a coherent overall presence across all stages of the candidate journey.
Where do I stand today as an employer brand? Where do I want to go strategically? In comparison with the competition, we will find the most effective strategy for your strong employer brand.
Process
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EvaluationAnalysis and evaluation of the current situation. For example, through competitive analysis (benchmarking) and employee surveys.
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PositioningDefinition of your employer value proposition and positioning of your employer brand in the market.
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Target group definitionResearch and creation of personas
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Strategy developmentConception based on defined goals of basic idea, measures, channels, content planning, etc.
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Implementation, roll-out, experienceConception and design of campaigns, career site, social media content, key visuals, templates, internal communication, etc.
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Monitoring and adjustmentKey figures, evaluation & reporting, adjustment of measures
»If you are looking for the best talent to shape the future of your company, you need to present yourself as a fresh employee brand.«
Frank Wache, Partner & Brand Strategist -
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Career page
Bring the talented people to you and turn them into applicants.
A career site has to do so many things right: Appeal to talent in a personable and personal way. Be informative. Inspire enthusiasm for the job and the brand's vision. And make it as easy as possible to get started. The careers page, which is increasingly accessed via mobile, remains the heart of an outstanding digital candidate journey.
Services
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Analysis of requirementsClarification of the task, expectations, requirements, project team, timing and budget framework
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UX conceptContent inventory, user journeys, click paths, sitemap, prototyping
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Look & FeelDesign style, tonality, user experience, alignment with corporate branding
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ScreendesignLayout, design of individual elements (modules, pages, templates, buttons, etc.)
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ProgrammingFrontend, backend, quality assurance, deployment
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CMS WorkshopOperation of the content management system (CMS)
»Address the right target group and turn them into fans of your employer brand.«
Annika Gruca, Head of Digital & Employer Brand Strategist -
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Digital Candidate Journey
Design your applicants' digital journey - from initial interest to onboarding - as a consistent experience and as a reflection of your employer brand.
As an employer brand, what experience do I want to create along my journey? How should the individual touchpoints interact to achieve this? In alignment with your strategy and the needs of applicants, we challenge your current digital candidate journey and optimize it.
- How do I attract top applicants to my career page?
- How do I address my target group digitally?
- How do I make recruiting more transparent and perform better?
Get the whitepaper
In this white paper, we have listed our experiences from the last few years in the form of 10 tips. We describe how you can define benchmarks, narrow down goals and target groups, formulate your employer value proposition, involve employees and much more. The paper is the result of collaboration between experts from the disciplines of brand strategy, HR, data analytics, tech and UX design. We hope you enjoy reading it!
»With a good digital candidate journey, you can attract top applicants to your career page.«
Annika Gruca, Head of Digital & Employer Brand Strategist -
Onboarding with »Handshake«
Shine with a personalized digital tool before and after the interview.
With our »Handshake« software solution, you have an advantage over other employer brands. The customizable tool simplifies and improves the entire job interview process. This takes the pressure off HR and ensures that your employer brand has the right image even before you get to know them. This is because applicants feel personally addressed and know exactly what to expect and how to prepare.
4 steps to your own employer branding tool »Handshake«