Poggenpohl – Salone del Mobile Milano 2024
Gravity of Light – we designed the communication for Poggenpohl's appearance at this year's Milan Design Week taking place at Palazzo Ladriani.
Palazzo Ladriani is located in the heart of the Brera design district. In this wonderfully historic setting, Poggenpohl is presenting the kitchen as sculptural objects that seem to defy the laws of gravity at this year's Salone del Mobile. Under the title Gravity of Light, Poggenpohl is presenting three studies of +MODO.
They are based on a filigree metal construction with pull-out shelves and a natural stone worktop illuminated from the inside. As a result, the kitchens appear to float and the entire room is charged with a special and luxurious atmosphere.
