Nelta
Small and medium-sized businesses. Absolutely! Refresh for the brand and website of the Hamburg-based IT consulting firm.
Small and medium-sized businesses are often referred to as the backbone of the German economy. To ensure they remain so, they must be protected and able to perform. Nelta is fully committed to this task.
Founded as a specialist in quality assurance, Nelta aims to grow as a comprehensive IT consulting firm for small and medium-sized businesses. The focus is on individual solutions for future security and scalability — especially in AI integration, cyber security, and digital transformation.
Together with Nelta, we are bringing the new brand strategy on point and rejuvenating the appearance for all channels. We are rebuilding the old website — with a logical structure for an expanded range of services and today's UX in the Nelta feel.
The inspiration for the new brand design is the idea of a “security sphere” — a protective shell with which Nelta protects the business of small and medium-sized enterprises from attack and failure. To this end, we are designing a hologram-like, glass aesthetic that combines fluidity with precision and creating a new iconic logo for it.
Results
- Brand strategy and brand rejuvenation
- Complete website relaunch with optimized structure and UX
- Brand design with a tech look
- Hologram-like, glassy aesthetic
- New, distinctive logo