Fricke Group – Packaging Design
Light-footed appearance of a heavyweight - the Granit trade fair stand at Agritechnica in Hanover.
Granit is one of Europe's leading brands for spare parts in the agricultural machinery sector and supplies more than 35,000 dealers - a real heavyweight in the industry.
How do you manage to spread this variety of products and at the same time create ONE strong trade fair presence as a premium brand? In the trade fair stand designed by UNZEITIG, we play our new packaging design for granite as a digital-looking brand design in the form of static and moving design elements. The many thousands of visitors to the Agritechnica trade fair experienced Fricke in its usual top form.