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Fricke Group – Packaging Design

Light-footed appearance of a heavyweight - the Granit trade fair stand at Agritechnica in Hanover.

Granit is one of Europe's leading brands for spare parts in the agricultural machinery sector and supplies more than 35,000 dealers - a real heavyweight in the industry.

How do you manage to spread this variety of products and at the same time create ONE strong trade fair presence as a premium brand? In the trade fair stand designed by UNZEITIG, we play our new packaging design for granite as a digital-looking brand design in the form of static and moving design elements. The many thousands of visitors to the Agritechnica trade fair experienced Fricke in its usual top form.

Granit fair booth