ZKM Hacking Identity – Dancing Diversity.
The ZKM – Centre for Art and Media – is showing the exhibition “Hacking Identity - Dancing Diversity” with numerous international artists in the Luxembourg Capital of Culture Esch-Belval in 2022. We are designing the key visual and the exhibition media.
- Brand Design
- Brand Experience
Capital of Culture(s)
The former Möllerei in Esch-Belval, Luxembourg, became an exhibition venue full of beginnings, change and inspiration. Esch-Belval is the European Capital of Culture in 2022 and is dedicated to the overarching theme of “transformation” in numerous exhibitions and events. In keeping with the title of the exhibition “Hacking Identity – Dancing Diversity”, we are changing the existing exhibition design and giving it our own twist with our “Identity Dancers”.
Design for Media Arts
With the exhibition, the ZKM wants to make identity transformation tangible. In a place where metal-bearing rock mixtures were once transported via conveyor belts, rails and a gigantic ramp, digitally generated film images now spread out weightlessly. Where clouds of fine rock dust swirled up, sound waves of electronic music diffuse into the space. The exhibition “Hacking Identity - Dancing Diversity” presents media art and juxtaposes heavy industry with information technology.
Hacking Identity – Dancing Diversity
Ethnic, social and gender identities are being renegotiated. In the process, however, the many-voiced interests also narrow into lines of confrontation in terms of identity politics. The artists in the exhibition intervene in the debates on identity and diversity by using hacking strategies in formally very different ways. “Hacking is understood as the experimental and creative overcoming of system constraints, of power of definition and cultural conventions,” is how Anett Holzheid, curator of the exhibition, describes her concept.