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Four smudi bars


Katharina Staudacher has done what many wouldn’t dare to do: She left her secure job with Tchibo and founded her own start-up. Her idea? Bringing healthy yet stylish organic bars onto the market for an urban public.


  • Brand Strategy
  • Brand Design
  • Brand Experience
Foodloose-Sorten in verschiedenen Farben und Handschriften
Two Foodloose bars on a green reduced world map with information about each bar.
Five Foodloose bars: Poetry Almond, Garden Gusto, Sahara Dragon, Frisco Crisp and Dehli Delight (from left to right).