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Volkswagen start-up turned design brand: zweitwerk gives new life to unused materials from industry.

Every year, a gigantic amount of valuable, unused parts and materials ends up in the trash or has to be expensively recycled because they don’t pass strict quality control at the Volkswagen Group. zweitwerk turns these recyclable materials into a valuable design brand.

We support the business idea with comprehensive branding – from storylining and sharpening the brand profile to presentations for the successful board pitch. In addition, we design everything that zweitwerk needs for market entry: a comprehensive brand design system, the POS design for the appearance at the Autostadt store and at the VW Forum Drive, the design of the online store as well as high-quality content for social media and classic brochures.

Urban billboard within the framework of the Zweitwerk campaign
Booklet cover
Website: zweitwerk