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Booth with a bike on a white block with cyfly logo

Möve Bikes Cyfly

It was around one and a half centuries ago that the mechanical pedal drivetrain was invented for the bicycle, and it hasn’t improved much in the meantime. Now Möve Bikes from Thuringia have developed Cyfly – a mechanical bicycle drivetrain which makes it easier to pedal and ride faster. We are giving the innovation the propulsion it needs for its debut as a new product brand at the world’s biggest bicycle fair, Eurobike, in summer 2016. Alongside this, we are helping with the reanimation of the Möve brand, which disappeared during the period of the German Democratic Republic.


  • Brand Strategy
  • Brand Design
  • Brand Experience
Grafik für die »easy cycling technology«: 33% more torque
Mountain bike rider riding through a forest towards the sun
Winner of the final stage of the 2016 Tour de France André Greipel in black and white with a quote: