The new Shipwreck and Fishery Museum in Cuxhaven needed a suitable brand identity. Inspired by its location on the North Sea and its name “Windstärke 10” (meaning “wind force 10”), we developed a flexible brand identity that plays with the formative strength of the wind as a basic idea.
- Cuxhaven Shipwreck and Fishery Museum
- Corporate Branding
- Brand Design (Identity, Signage) Brand Experience (Print, Website)
To create Windstärke 10, two former fish-packing halls from the 1930s were converted. Our orientation system steers visitors confidently around the 4,000 m² exhibition space.
The wind as nature’s greatest sculptor – this is an idea that we carried through all the elements of the brand identity. Particularly on the internet: The new identity on the museum’s website changes depending on the wind force that particular day.