The Internet has radically changed the imagery market. Millions of data images migrate to the Internet every day and are sold at increasingly lower prices. The picture and text agency Picture Press - a former subsidiary of Gruner & Jahr - wants to remain a premium brand with high-quality content that stands out from the mass of low-cost providers.
Competent and consistent
In line with the positioning as a quality brand, we design a consistent brand presence for Picture Press across all touch points: Internet, trade fairs, print, presentations. Through our avoidance of the usual picture overload, Picture Press stands out all the more effectively.