Picturesque

The Internet has radically changed the imagery market. Millions of data images migrate to the Internet every day and are sold at increasingly lower prices. The picture and text agency Picture Press - a former subsidiary of Gruner & Jahr - wants to remain a premium brand with high-quality content that stands out from the mass of low-cost providers.

Picture Press
Picture Press
Picture Press
Picture Press

Competent and consistent

In line with the positioning as a quality brand, we design a consistent brand presence for Picture Press across all touch points: Internet, trade fairs, print, presentations. Through our avoidance of the usual picture overload, Picture Press stands out all the more effectively.

Picture Press
Martin Borek, former MD of Picture Press presenting the new design at Gruner & Jahr.
Picture Press